Enabling Seamless Interaction across Touchpoints with Cohesive Product Experience

Estefania Anaya Perez | January 19, 2023

Organizations are starting to utilize Cohesive Product Experience to pioneer and expand the customer journey and capture audiences' attention across digital touchpoints.

Experts such as UI/UX Designer Estefania Anaya Perez, UI Designer Carolina Torres Castillo, Product Designer Tania Vazquez, and Development Manager Andre Lira Moreira shared their insights on the top 10 technology trends that will shape the future of technology. The four of them shared their thoughts on the ever-evolving trend of cohesive product experience, which is a coherent and intuitive experience across all digital touchpoints. 

 

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What is a cohesive product experience, and what purpose does it serve? 

A cohesive product experience is having consistency across your product brand, systems, and any other user touchpoints; this enables seamless interaction, creating a positive and intuitive experience and laying the groundwork for gaining trust and establishing long-term relationships with your prospects and customers. 

 

How will cohesive product experience influence business in 2023? 

With the emergence of a more immersive digital world ahead, various sectors are beginning to consider the next level of their product experience, viewing it as an opportunity to expand and enhance how their users will engage with their products in the near future. Some companies jumped in at the start, attempting to be the first to capture the attention of early adopters, but cohesive product experience is still a work in progress. In 2023, many companies will still be trying to take advantage of their available resources while smaller companies and brands will be demonstrating that they can and want to move on to emerging trends as well. 

 

Why did Encora choose this as a trend to observe in 2023? 

At Encora, we recognize the significance of looking to the future. I feel that selecting this trend reflects our ongoing effort to stay current to contribute and give value to our clients, which necessitates an awareness of how technologies and global trends are evolving. 

 

What distinguishes cohesive product experiences from conventional digital encounters? 

Experiences that are cohesive allow people to interact with complicated systems in a seamless, frictionless, and intuitive manner. Emotional experiences, particularly pleasant and delightful ones, are founded on the cohesiveness principle, which favors consumer engagement with brand or products, hence increasing the conversion rate. 

Not only can cohesive products improve the experience for the end user, but also for the experts involved in their production. A unified approach enhances the code’s quality and organization, among other advantages. These enhancements shorten the software’s learning curve, decrease problem resolution lead time, and increase test event and component traceability. 

 

Can you discuss your knowledge about cohesive product experience? 

When working with brands, each of which has its own distinct voice, it is essential to remember that they all belong to the same family. Cohesiveness does not imply that everything must be the same color, font, or layout; cohesion can take on numerous forms. Within the client experience, one of the activities performed involves the analysis of flows and the implementation of best practices and guidelines in the various products. Recognizing that an important aspect of cohesion is the creation of mental models, and by favoring usability principles, we promote the seamless, frictionless, and intuitive use of our products. 

In addition, cohesive products tend to involve the development teams and the product representatives to attain higher and more consistent quality standards. By visualizing the product in the same manner, inspections and reviews can be performed with minimal effort. 

 

In your experience, what is the current stance of clients on the subject? 

The ultimate goal is to develop experiences that can be readily comprehended and interacted with on any device for any customer. Fortunately, general UX concerns, user analytics, brand control, and design systems/tokens, among many other critical factors, are playing a larger role than ever before in creating more meaningful and relevant experiences that boost user retention and engagement. However, it is necessary to lead clients through the subject matter. Occasionally, clients buy into the broad concept and are really interested in developing their product, but they can fail in the execution. Keep in mind that a unified strategy can be implemented gradually and enhanced over time. 

 

How can Encora assist clients implement cohesive product experiences? 

With the enablement of Design Systems, Design tokens, the formation, and management of proper documentation, among other processes, Encora development teams are advancing under good cohesive practices to assist our clients in achieving their desired results in terms of immersive and seamless experiences. 

At Encora, we have creative processes and design processes based on established techniques to innovate and change, such as design thinking, as well as a team of highly skilled individuals with shown experience in a variety of design sectors. All the above enables us to tackle projects of any complexity and maturity level, allowing us to adapt to the needs of our clients, assist them in achieving their business objectives, and advance their products. Currently, we have internally developed tools, such as Design Systems, UI and UX artifacts, and various frameworks, which allows us to accelerate and optimize our processes while maintaining quality and ensuring cutting-edge products that are cohesive, compliant and innovative. 

 

What effect will cohesive product development experience have on software and digital product development? 

Creating cohesive products involves more than just marketing and design. Cohesion and application of tools such as design systems permeate the development space extensively. Key to the scalability and evolution of projects is the development of standardized components and functional libraries. 

The relevance of cohesive execution has a bearing on delivery times for targeted goals. Standardized processes result in more agile teams that evolve and iterate best practices and approaches continuously. 

From the perspective of quality assurance, cohesive processes are simpler to comprehend and assist test routines, such as test case generation, automation, scenario tracing, etc. Cohesive products are not bug-proof, but they do make it easier to produce higher quality. 

 

Can you provide real-world examples of how organizations benefit from a cohesive product experience? 

In general, we can discuss the benefits for companies which are not limited to an increase in conversion rates or a drop in abandonment rates. On the development and production side, however, the creation and promotion of cohesion-favoring rules enables the workflow to be significantly streamlined and scalable. 

In terms of real-world instances, the organization can profit from reduced employee turnover. By pushing people to excel in their activities, the corporation encourages creativity and promotes information sharing out-of-the-box thinking, and better organization, so enhancing the work environment and increasing employee satisfaction. 

 

Who specifically stands to gain the most from a cohesive product experience?

The benefits of producing cohesive goods are not restricted to a single party; in terms of business, we can see the benefits reflected in return on investment (ROI) through lowering customer turnover and boosting client count. 

Thanks to the introduction of guidelines and standards, there are benefits in terms of process agility within the development domain. 

From the perspective of the user, there are emotional benefits. According to the heuristic evaluation principles proposed by Nielsen, which indirectly guide us in the creation of products with a higher degree of cohesion, the recognition capacity of the system assists the user in reducing the cognitive load associated with memorizing how to use a website, thereby enhancing the user experience. 

 

How does cohesive product experience integrate with larger IT and business initiatives?

All stages of product development can accommodate cohesive product activities. This mindset should be the starting point for all processes. From product conception to the technology employed and beyond testing. 

The cohesion mindset is applicable to all phases and facets of product development. From UI/UX and business perspective, it can be applied to code development and QA testing. Professionals from diverse fields should ideally interact and share their expertise. 

 

What does a cohesive product experience mean in terms of privacy and compliance?

Privacy and compliance are not directly affected by cohesive product experience; nonetheless, cohesive products can have privacy/compliance issues just as non-cohesive products. Privacy and compliance directives must be satisfied regardless of the project’s strategy; however, cohesive products tend to perform better in terms of implementing/applying standards and enhancing overall organization, which alone supports and facilitates compliance/privacy issues. 

 

Conclusion 

Carolina Torres, UI Designer, Estefania Anaya Perez, UI/UX Designer, Tania Vazquez, Product Designer and Andre Lira Moreira Development Manager, thank you for sharing your expertise. Cohesive Product Experience is one of ten technology trends highlighted in Encora’s 2023 Technology Trends eBook, which is the focus of this article. Visit Encora’s 2023 Technology Trends to view the full eBook. 

“Cohesion mindset can be applied to all steps and areas of product development. It can be applied from UI/UX and business standpoint to code development and QA testing. Ideally, professionals from distinct fields should interact and exchange experiences.” 

Andre Lira Moreira, Development Manager 

 

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About Encora

Encora is a digital engineering services company specializing in next-generation software and digital product development. Fast-Growing Tech organizations trust Encora to lead the full Product Development Lifecycle because of our expertise in translating our clients’ strategic innovation roadmap into differentiated capabilities and accelerated bottom-line impacts. 

Please let us know if you would ever like to have a conversation with a client partner and/or one of our Innovation Leaders about accelerating next-generation product engineering within your organization. 

 

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