Create an ownable positioning that resonates powerfully with customers.
Why should customers choose and prefer your business over your competitors? What aspects of your product and service offerings your customers value the most? What are your structural advantages that separate you from your competitors? Encora can define the unique value proposition of your services and products, to serve as the basis for a successful go-to-market strategy.
Market analysis
Target customer needs analysis
Product SWOT analysis
Strategic Positioning advisory services
Define the Innovation Roadmap to transform your business.
A well-articulated Innovation Roadmap guides and prioritizes the creation of your company’s new sources of competitive advantage. This roadmap translates your Strategic Positioning into tangible capabilities, prioritized by strategic value and sequenced through product engineering best practices. The Innovation Roadmap constantly evolves and adapts according to the changes in your overall strategy.
Ideation workshops
Feature definition & requirements
Frameworks and POCs
Innovation Roadmap creation
Design a compelling customer experience.
In a world of ever-increasing expectations, the quality of your customer experience can be the difference between growth and stagnancy. We help map out the flow of touchpoints and experiences that your customer will encounter as they engage with your business. A coherent customer journey helps ensure that customers stay engaged with your existing products, and expand relationships with you through complementary products and services.
Customer Journey map creation
Capability heatmapping & gap prioritization
Targeted product portfolio experience
Stay ahead of the competition with strategic product roadmaps.
As products mature, it is critical for the business to be ready to maintain customer engagement through a combination of feature enhancements, product migrations, and new product launches. We provide expert guidance in the creation of a product lifecycle management strategy, ensuring that your products establish an unshakeable foundation for long-term customer relationships.
Product lifecycle management
Product enhancement strategy
Product retirement planning
“We have found Encora to be very responsive to our needs, delivering high quality developers who work very effectively as an extension of our on-shore team.”
“We are particularly proud of the work carried out by Encora in Analytics, Machine Learning & Deep Learning capability. We look forward to a continued partnership.”
“I’ve chosen Encora as my outsourced development partner multiple times. Upon arriving at Corcentric, Encora was one of my first calls. In addition to quality talent, I continue to be impressed by their governance and communication.”
“We have found Encora to be very responsive to our needs. Encora consistently meets or exceeds our standards by providing us access to the best tech-leads and engineers.”
“Encora has been invaluable in helping us evolve our processes to accommodate our scaling needs without compromising the agility of a smaller team.”
“At TeleTracking we ensure that no patient waits for the care they need. Encora has been a great partner in helping us deliver on this promise. They have been there early on and not only provide the technical expertise we require, they deeply understand our domain. As we grow we look for them to continue helping execute on our platform strategy.”
“At 1800Flowers we have built our business on delivering smiles. Our partnership with Encora has helped us deliver many more by innovating quickly and creating exceptional digital experiences for all our customers”
“Our experience with Encora team has been nothing short of outstanding. The management team is customer focused, while the development team is passionate in their work and a pleasure to work with. We are delighted to have such a good partner.”
“One of Encora’s key strengths is their ability to find the best talent. We look forward to adding significant value together in the coming future.”
“We selected Encora as our primary innovation partner because of their breadth of experience, depth of expertise, and consistent quality of service delivered by the team from their Offshore centre in the Philippines. Encora has been an integral part of our development and production support strategy.”
“As a global organization with depth of technical talent, Encora has assisted SCM in reducing overall IT operating costs while accelerating our ability to meet our business objectives.”
“Early in the relationship, the Encora team has differentiated itself from our other offshore vendors. Their responsiveness, focus on delivery and strategic view has been impressive. We look forward to building on the momentum we have started.”
“Selecting Encora as our nearshore partner many years ago has proven to be the right decision. They have helped us scale our software development capacity, have shown professionalism, and executive commitment to our company engineering initiatives.”
“Partnering with Encora allows our teams to expand capacity while retaining the operating principles critical to our success. Encora provides engineers with deep technical skills that are committed to our work. Their professionalism, talent, and service orientation are world-class.”
Envision the experiences that will drive industry growth, demonstrating thought leadership through the strategic product innovation roadmap.
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Establish a robust capabilities ecosystem to fuel rapid, scalable, and continuous innovation in support of strategic growth.
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Accelerate the development and deployment of new software product innovations through best-in-class agile practices.
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Deploy leading-edge technologies and tools to accelerate commercial success through rapid market adoption.
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