Envision

Envision the experiences that will drive industry growth, demonstrating thought leadership through the strategic product innovation roadmap.
Strategic Positioning

Strategic Positioning

Create an ownable positioning that resonates powerfully with customers.

Why should customers choose and prefer your business over your competitors? What aspects of your product and service offerings your customers value the most? What are your structural advantages that separate you from your competitors? Encora can define the unique value proposition of your services and products, to serve as the basis for a successful go-to-market strategy.

Market analysis

Target customer needs analysis

Product SWOT analysis

Strategic Positioning advisory services

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Innovation Ideation

Innovation Ideation

Define the Innovation Roadmap to transform your business.

A well-articulated Innovation Roadmap guides and prioritizes the creation of your company’s new sources of competitive advantage. This roadmap translates your Strategic Positioning into tangible capabilities, prioritized by strategic value and sequenced through product engineering best practices. The Innovation Roadmap constantly evolves and adapts according to the changes in your overall strategy.

Ideation workshops

Feature definition & requirements

Frameworks and POCs

Innovation Roadmap creation

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Customer Journey

Customer Journey

Design a compelling customer experience.

In a world of ever-increasing expectations, the quality of your customer experience can be the difference between growth and stagnancy. We help map out the flow of touchpoints and experiences that your customer will encounter as they engage with your business. A coherent customer journey helps ensure that customers stay engaged with your existing products, and expand relationships with you through complementary products and services.

Customer Journey map creation

Capability heatmapping & gap priorization

Targeted product portfolio experience

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Product Planning

Product Planning

Stay ahead of the competition with strategic product roadmaps.

As products mature, it is critical for the business to be ready to maintain customer engagement through a combination of feature enhancements, product migrations, and new product launches. We provide expert guidance in the creation of a product lifecycle management strategy, ensuring that your products establish an unshakeable foundation for long-term customer relationships.

Product lifecycle management

Product enhancement strategy

Product retirement planning

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