AWS - Movoto Case Study

Industry: Real Estate

AWS - Movoto Case Study

Posted by Encora on May 19, 2023 9:31:42 AM

Encora’s approach drove significant improvements across the client’s eCommerce KPI dashboard.

Industry Context

The US Real Estate industry has long relied on home listings provided through multiple listing services (MLS). Over the last 10+ years, a competitive digital MLS market has evolved, with providers introducing enhanced data services designed to improve buyer and broker experiences. Competition among MLS providers has led to the augmentation of home listing information, including property history, public school rankings, points of interest, neighborhood profiles, market statistics, and future home value projections. These data services, combined with digital experience, elevate consumer expectations and heighten competition within the Real Estate market.

Client Challenge

Movoto is an online real estate agency that makes real estate simple. Over time, the volume of property-related data proliferated, and Movoto recognized the need to streamline its core data assets. The strategic initiative had two primary objectives: to quickly distill analytical insights for management and improve the digital experience for home-buyers and brokers.

Approach

Enable: Cloud Services - Encora unburdened the existing hardware and ensured there is always adequate bandwidth for high amounts of data to be transmitted and shared in real-time
Engineer: Product Engineering & Development - Encora re-architected and developed the functionality for the company's core real estate portal. DevOps & Continuous Engineering, we translated the innovation roadmap into new core capabilities required to bring the information strategy to life. Data Science & Engineering - we developed deep learning algorithms to personalize users' search results and improve conversion
Engage: User Interface & User Experience (UI/UX) - Encora designed a new website that makes more strategic use of the company's data assets and delivers an enhanced digital experience

Why AWS?

AWS is the most popular cloud platform with significantly more managed features in comparison to other options
AWS provides infrastructure-related services such as computing, storage, networking, security, Data Analytics, and Machine Learning capabilities ▪ The team had experience building data lakes on AWS, and it was the optimal choice for Movoto's data-heavy platform
AWS delivers top-tier provisions for high availability, automated scalability, enhanced security, multi-region redundancy, serverless architecture and services, and high-level data storage, among others

AWS Solution

Both websites (www.movoto.com and www.ojohome.com) run on AWS completely. The team uses most AWS native and managed services for development and DevOps activities. In brief:

Data Engineering & Data Science: Redis, RDS, EMR, Glue, Athena, EKS, Redshift, and Sagemaker
Services: ECS, Docker, Elastic BeanStalk, CloudWatch, Lambda, Open Search, Elastic Cache, SQS, SNS, and SES
DevOps: Code Deploy, EC2, EC2 Spot instances, Auto Scaling, EBS, S3, AIM, K8, CloudWatch, Docker, X-Ray, Cognito, AIM, and Secrets
Networking: Route53, VPC, Subnets, CIDR blocks, Security, CDN, Route53, VPN, and ELB

Encora's engineers independently manage and deploy all applications on AWS.

Results

Superior customer experience
Steady stream of real-time data
Management of decision-making capabilities using real-time data +50 % increase in website traffic
Reduced vulnerability to attacks
Improved time-to-market due to less overhead related to build and deployment

AWS - Movoto Case Study

AWS - Movoto Case Study

Industry Context

Client Challenge

Approach

Why AWS?

AWS Solution

Results

Conversion Rate

Site Traffic

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