Industry Context
The dynamic environment of retail must often respond to dramatic shifts in the market and consumer behaviors. The digital disruption of the last decade, exacerbated by the COVID-19 pandemic, has proven to be more than a trend. With reduced shipping times and the consumer’s preference for convenience, long-standing retailers that have traditionally relied on physical stores are embracing digital transformation.
On the front end of digital transformation, agile retail brands are enhancing their digital commerce initiatives by focusing on a seamless user experience and online marketing to increase sales.
