Social networks are websites and apps that allow users and organizations to connect, communicate, share information, and form relationships. People can connect with others in the same area, families, friends, and those with the same interests.

One of the most significant strategic changes in the industry has been the shift toward mobile devices. With the increasing adoption of smartphones, social networking platforms have focused on developing mobile-friendly interfaces and apps. This has resulted in a significant increase in mobile usage, with some platforms reporting that over 90% of their users access their platforms through mobile devices.

As the industry becomes more competitive, social networking platforms are continually introducing new features to attract and retain users. The client may need to adapt to these changes and ensure that their social media strategy aligns with the latest trends and user behavior.