As the client embarked on this transformational journey, several challenges emerged. Firstly, the need for a prioritization and estimation model became paramount to streamline the delivery of value and ensure efficient resource allocation. The client sought a systematic approach to identify and prioritize product features and enhancements that would provide the greatest impact on their bottom line. 

Moreover, the complex relationship between the various functionalities developed by different teams required strong collaboration and coordination. This interdependence called for a cohesive and well-structured approach to ensure seamless integration and alignment across teams, fostering a high level of coordination and synergy.  

Additionally, the client faced the challenge of an indefinite and reactive process for production deployments. They recognized the need for a more streamlined and proactive approach to deployment, allowing for quicker release cycles, reduced downtime, and improved overall efficiency.