Many companies took their first steps "online" 10-15 years ago, and are only now confronting the limitations of their earlier Digital Commerce architectures. Advancements in Cloud applications, Data Science and UI/UX are highlighting the need of digitally-native companies to upgrade their Digital Commerce capabilities, from the presentation layer back through the application and data layers. Mastery of leading-edge technologies is now required to compete and win in this increasingly digital market.
1-800-Flowers has been a leader in floral delivery for the past 40+ years, and took an early market leadership position in Digital Commerce with 1800Flowers.com. One of the core drivers of customer engagement, the brand’s “Smile Reminder”, was built on a separate, outmoded architecture. This resulted in data fragmentation and associated analytical challenges, slower site performance, and a corresponding erosion of customer experience.
The joint client-Encora team holistically redesigned the “Smile Reminder” platform, enhancing its effectiveness as a driver of loyalty and long-term customer engagement.
The new “Smile Reminder” module dramatically improved the customer experience, with faster site performance as well as enhanced feature functionality. In addition to stronger engagement with customers, the new capabilities established a platform supporting realtime analysis and decision-making to drive performance over time.
The Data Hub solution automated resource-intensive and complex tasks. This automation enabled the ...
Encora’s approach drove significant improvements across the client’s eCommerce KPI dashboard.
Encora’s Accessibility Audit helped a SaaS organization make its applications usable to people with ...
Encora successfully helped one of its eCommerce clients to increase online revenue by +87%, average ...