Amid the global pandemic, the food industry experienced a surge in direct-to-consumer (D2C) buying trends. This shift towards digital commerce affected the baking sector, prompting bakeries to explore online avenues and leverage data analytics for insights into customer preferences, efficient inventory management, and improved production processes. The competitive nature of the market underscores the need for baking businesses to formulate robust strategies for bolstering digital commerce to differentiate themselves and maintain a competitive edge.
The project revolves around a successful bakery franchise with 500+ locations across the United States and Canada. Renowned for its remarkable cakes that leave a lasting impression in terms of both appearance and taste, the franchise has embraced the challenge of adapting to evolving consumer preferences and market dynamics.
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