Industry: Retail & CPG
Delivery Center: India
Amid the global pandemic, the food industry experienced a surge in direct-to-consumer (D2C) buying trends. This shift towards digital commerce affected the baking sector, prompting bakeries to explore online avenues and leverage data analytics for insights into customer preferences, efficient inventory management, and improved production processes. The competitive nature of the market underscores the need for baking businesses to formulate robust strategies for bolstering digital commerce to differentiate themselves and maintain a competitive edge.
The project revolves around a successful bakery franchise with 500+ locations across the United States and Canada. Renowned for its remarkable cakes that leave a lasting impression in terms of both appearance and taste, the franchise has embraced the challenge of adapting to evolving consumer preferences and market dynamics.
The client was facing an outdated data infrastructure that struggled to meet the escalating needs of their diverse customer base. Legacy systems and outdated data practices posed a significant obstacle, impairing the efficient collection, processing, and analysis of vital data. The presence of incomplete and unreliable information further impeded their capacity to make well-informed business decisions, endangering both their competitive stance and future growth prospects.
Beginning with an assessment of the client's existing state, Encora gained a deep understanding of their data landscape, identifying pain points and opportunities for improvement. Subsequently, a strategic roadmap for data modernization was meticulously recommended, tailored to address the client's specific needs and goals.
To ensure the seamless execution of this roadmap, Encora supported the client's team with highly skilled engineers, fostering a collaborative environment that blended domain expertise with technological expertise. The project also entailed initiating a distinct engagement specifically geared towards fulfilling the client's demands for business intelligence and analytics.
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