How Generative AI Revolutionizes the Creative Process?

In recent years, the rapid advancement of Artificial Intelligence (AI) has transformed various industries, revolutionizing the way businesses work and opening the door to limitless prospects for innovation. From education and banking to cybersecurity and healthcare, artificial intelligence tools have enabled businesses to accelerate and improve their operations, increasing productivity and lowering time-to-market for their products and solutions.

AI has found its niche in creativity and design, sparking a fascinating synergy between human creativity and computational intelligence, allowing artists, designers, and content creators to tap into the power of AI to streamline workflows, unlock innovation, and amplify their creative output.

From giving useful design best practices, trends, and recommendations to delivering insights and data for research processes and generating text and picture content, among other purposes, AI has emerged as a strategic ally for creative teams.


Generative AI vs. Generative Design

The creative process of content production is encompassed by generative design, a branch of generative AI. It entails the use of generative AI technologies to aid in this process. While generative AI supports tasks such as quickly creating a huge number of photos or producing art in real-time by employing neural networks trained on datasets such as an individual's Instagram feed, this approach may not correspond to the conventional concept of "generative design."

The Magic is powered by generative models! 

Variational autoencoders (VAEs), autoregressive models, flow-based models, generative adversarial networks (GANs), and transformer-based models like GPT are generative models that can be used to create content. These generative models are employed in many domains, but especially in:


Leveraging Generative AI in creative processes.

The creative process can be aided by generative AI. Technology is capable of producing everything from images and films to sound, music, and writing. Its versatility grows as it learns from and improves on its own output. As Google's DeepDream filters have shown, generative AI may be used to create audio files that sound like they were created by a human artist (or even actual instruments).

The creative tools provided by generative models are still in their infancy, but they're worth looking into if you want something different than what traditional design tools provide.

1. Generative AI as a tool for idea generation

It can be especially valuable when brainstorming for new concepts since AI-powered platforms can uncover developing trends, customer preferences, and areas of potential to explore. This study can bring inspiration and insights that humans can utilize as a springboard for creative thinking and fresh views that can ignite creativity and break past mental boundaries. Here are some examples of very powerful AI-powered solutions that can aid in this area:

1.1 Ideanote

This application instantly generates an unending set of high-quality ideas to investigate based on goal-driven user inputs or prompts paired with the support of Ideanote’s trained AI. Initially, the tool simply requires the concept purpose, the company or project name, and a simple overview to produce ideas, but the user can choose advanced options such as the originality degree of the AI to refine outcomes.


1.2 ChatGPT

It is a platform created by OpenAI that allows you to quickly produce ideas based on fundamental information connected to a product, service, or purpose. In less than 20 seconds, you'll have ideas for consideration as final possibilities or as a starting point for further revisions in your creative process.


In the previous example, I asked the tool to serve as an expert in strategic marketing and product positioning and recommend 20 ideas for a restaurant intending to attract and engage students and staff of a university while showcasing the restaurant's dedication to providing healthy food options. These were some of the outcomes. Impressive!


With the help of AI, this sophisticated tool rapidly creates ideas for marketing emails, tweets, or discussions. You only need to supply a URL and select the type of material you want to generate, and you'll get high-quality results in less than a minute. 


In the previous example, I asked to write a professional and persuasive sales email offering our services to a new lead from our website. The retrieved content is shown above. 

2. Content creation with generative AI

Generative AI can also be used to create content, review and proofread content, and assist writers in improving their writing skills. You can also use this technology to generate material for design purposes or to test out different ideas before choosing one that works best in the context of your project. Let's look at a few examples.


Assists you in creating your own content by giving you tools that allow you to generate a wide range of content quickly. may be used to write ad copy, blog entries, product descriptions, website copy, and sales copy, among other things. allows you to choose the type of writing project, give it some context, and then see results right away.


Images taken from: 

2.2 Midjourney 

an AI-powered tool that is capable of producing mind-boggling visuals of astounding quality and precision. It can act as visual inspiration and help overcome creative barriers.


I used the following prompt for the previous example: 'an isometric 3D version of a design factory in which visual representations or icons of UI elements can be seen in blue, light gray, orange, and purple colors.' The AI took 60 seconds to develop four images based on the prompt provided, and the results were outstanding.

2.3 Tome 

It helps you generate presentations quickly by utilizing artificial intelligence. You specify the presentation format and topic, and it generates a series of slides with text and images for free. You can change the theme and design at any time, as well as retouch the text contents. It is currently in beta and is available for free. 


In this case, I asked the AI to generate a presentation about generative AI, and the result was incredible: a deck of 12 slides with high-quality text and pictures. The platform allows users to change the theme and styles, as well as regenerate or polish material as needed.

3. Generative AI in design

AI has found its niche in design, sparking a fascinating synergy between human creativity and artificial intelligence, allowing artists, designers, and content creators to tap into the power of AI to optimize workflows, unlock innovation, and enhance their creative output.
While there are numerous tools available that try to assist the design process with AI, it is crucial to note that they are still in their early phases but offer the promise of being a game changers in UI design, photo editing, video editing, brand design, and more. Let's look at some of the tools that are now available on the market:

3.1 Canva 

This renowned online design tool has gained recognition for its rapid growth and integration of multiple functionalities that have made design tasks easier for individuals without experience in the field. With Canva, users can now create higher-quality designs, speed up their workflow, and enhance their creativity in significantly shorter timeframes compared to traditional methods, thanks to its new AI-powered features such as:

  • Text to Image
  • Magic Eraser
  • Magic Edit,
  • Magic Write
  • Magic Design
  • Presentations
  • Beat Sync
  • Translate


Image taken from:

3.2 Adobe Sensei 

According to a recent Pfeiffer Consulting poll, 74% of creatives spend approximately 50% of their time on non-creative chores. To address situations like this, Adobe created Sensei with the goal of making the world more creative, efficient, and personalized by using AI as a co-pilot that helps designers perform essential edits fast and precisely, freeing up time for more important creative tasks. Sensei increases efficiency and unleashes creative potential by automating basic but time-consuming design activities. Here are some of the AI-powered tools that are available in Adobe products:


Over the following few years, generative AI should become significantly more helpful in the creative process.

It is important to acknowledge that creative professionals consider technology (such as hardware and software) to be essential for carrying out their creative and design work. However, some of them are deeply concerned about the threat that artificial intelligence represents to their work. They are aware that, in many situations, their abilities may be replaced by technology, which may even be less expensive and time-consuming for creative companies. A recent Pfeiffer study illustrates the differences in perspectives and positions among the 75+ design experts surveyed.

The survey indicates that "more than half of respondents expressed interest in artificial intelligence (AI) and machine learning and their contributions to the creative process. Just 12% of respondents reported being "absolutely indifferent." The study further reveals that creatives, in general, do not fear these technologies taking over their work because they believe that creativity is essentially human. Read the full article. 

Although the world is currently witnessing the emergence of multiple AI-powered tools for multiple purposes, most of them are still in their infancy. These technologies are likely to mature in the next few years, and new tools will be introduced to handle creative challenges that have not yet been fully resolved. Here are some of those promising tools that are planned to be introduced soon. (Waitlist is available.)  I’ll leave the links for you to request early access.

UIzard Autodesigner: When it comes to UI/UX design, Autodesigner is very similar to ChatGPT! This is the latest AI-powered feature to be added to Uizard. It will help you realize your vision for your app in a matter of seconds. Just type a few short phrases, and AI will do the rest.


Image is taken from:

Galileo: Another powerful tool that transforms plain text descriptions into delightful and editable UI designs by utilizing its training on a vast collection of exceptional designs, Galileo AI converts natural language prompts into high-fidelity, visually appealing designs. With Galileo AI, the process of creating impressive UI designs becomes more accessible and efficient than ever before.


Image is taken from:

Debuild: is a ground-breaking, low-code AI tool made to speed up and simplify the creation of web apps by designers and developers. Debuild's powerful algorithms generate SQL code, and React components, and help assemble UIs, enabling designers and developers to quickly produce high-quality web apps. This tool is currently free to use, but you'll need to join a waitlist to get early access.


The image is taken from:

Key takeaways

  • AI's growing capabilities: Artificial intelligence (AI) is here to stay and will continue to make significant strides, becoming more capable and useful in the coming years. It will become our permanent assistant, enhancing our abilities, speeding up our creative processes, and helping us tackle the challenges we face in our daily work.
  • Caution and awareness in AI: It is important to exercise caution and awareness in the rapidly evolving landscape of AI technology. As a world-renowned futurist, influencer, and thought leader in the fields of business and technology, Bernard Marr, highlights in his article The Evolution Of AI: Transforming the World One Algorithm at a Time, "there are still challenges and ethical concerns that must be addressed as technology continues to evolve. Privacy, security, and the potential misuse of AI are critical issues that require careful consideration and regulation.".
  • AI as a complement, not a substitute: it is critical to understand that AI is not a substitute for human creativity and intelligence. Creativity is a distinctive characteristic of the human mind, and while technology can produce impressive outcomes and propose novel solutions, it lacks the ability to have the unique experiences, emotions, and viewpoints that humans contribute to the creative process. Human creativity is supported by imagination, intuition, and the ability to think outside the box.

About Encora

Fast-growing tech companies partner with Encora to outsource product development and drive growth. Contact us to learn more about our software engineering capabilities. 

Author Bio

Maria Camila Daza 
UXUI Design Lead

Interactive Media Designer with 10+ years of experience designing digital products and experiences. I’m a passionate designer with expertise in User Interface design for mobile and web products, Design systems, and User Experience Design. My biggest goal is to help companies of all sizes to make their ideas a reality and help them build products that win the market. My mission: Contribute to building a well-designed world.


Share this post

Table of Contents