Encora's Innovation Leaders Share Insights on the Keys to Digital Commerce Success
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Explore the trends and challenges of Digital Commerce services and technologies
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Learn about the benefits these trends offer consumers, businesses, and software engineers
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Understand the future expectations for today’s Digital Commerce trends
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Read about the difference between Headless and Traditional Digital Commerce platforms. Chapter 1 covers the potential benefits of Headless Architectures: reduced costs, increased conversion rates, improved user experiences, and faster time to market. Discover what to consider before making the transition to a Headless Architecture.
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Discover how the goal of creating Frictionless User Experiences is driving the future of Digtial Commerce. Chapter 2 covers concepts that have led the way, such as one-click checkout and the omnichannel approach. Find out when friction can be a good thing and how to put the customer at the center of the experience.
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Digital Commerce isn’t only for B2C. Chapter 3 discusses rising B2B Commerce marketplaces; the digital trends driving B2B Commerce; and what the focus for B2B Digital Commerce is expected to become in the future.
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Learn how Artificial Intelligence and Machine Learning are used to enhance Digital Commerce platforms. This chapter also takes a look at how to use Natural Language Processing and Recommendation Engines in Digital Commerce.
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Are Progressive Web Applications (PWAs) the new ‘must-have’ for Digital Commerce businesses? What are the benefits of PWAs and how are they different from native applications? What are the challenges of implementing a PWA and do they have any drawbacks? Chapter 5 answers these questions and more.
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Read how traditional Brick & Mortar stores are using Digital Commerce to enhance and complement the customer experience in a post-pandemic market. Learn what companies must consider before the integration of Digital Commerce.
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Learn what Encora’s Innovation Leaders expect for the future of Digital Commerce. Chapter 7 covers evolving customer needs and expectations, privacy and legal concerns, and the trends that are seeing accelerated adoption such as social commerce, live commerce, and the Metaverse.
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Kevin Yeom
VP of Engineering
Aaron Linkous
VP of Digital Consulting & Creative
Sandra Daniela Vasquez
Head of User Experience & Design
Gerardo Chaverri
Mobile Unit Manager
Ram Ganesan
EVP, Product Engineering & Head of Digital Experience
Jay Patel
IT Engineering Manager
Headless takes the frontend and backend portions of Digital Commerce platforms and splits them for the frontend to deploy and move quicker, in a more agile fashion.
Kevin Yeom
VP of Engineering
Frictionless user experiences are important because they move users through the experience as quickly as possible... doing the least amount of work as possible.
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Aaron Linkous
VP of Digital Consulting & Creative
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In such a competitive market, the user can easily turn to your competitor if a product doesn’t meet their immediate needs. This is one of the principal reasons why frictionless became the standard for digital products.
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Sandra Daniela Vasquez
Head of User Experience & Design
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PWAs benefit Digital Commerce platforms because they are able to adapt to different operating systems based on one source code.
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Gerardo Chaverri Vasquez
Mobile Unit Manager
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With natural language processing, the act of searching becomes easier. There is a level of intelligent processing that goes into understanding what the user is trying to say... to understand the semantics of what they are actually searching for.
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Ram Ganesan
EVP, Product Engineering & Head of Digital Experience
Digital B2B marketplaces are enabling customers to choose from multiple vendors and providing businesses with a platform to reach more customers.
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Jay Patel
IT Engineering Manager
The advantage of Digital Commerce is that you can reach users through their phones. We're all attached to our phones, so reaching out via notifications, emails, or popups is much more engaging than putting out a commercial to get people to come into your store.
Aaron Linkous
VP of Digital and Creative
