At the onset of the pandemic, the consumer packaged goods (CPG) industry has seen a rising demand for direct-to-consumer (D2C) purchasing and a shift towards digital purchasing. As a result, traditional B2B companies are broadening the scope by incorporating digital D2C channels. Currently, the vast majority of consumers discover new brands and products online. The global pandemic and stay-at-home mandates have magnified this tendency. As a result, having a strategy that strengthens and supports eCommerce is paramount for companies that wish to maintain a competitive edge in the market.
The client is a premium baked goods company that recognized the need to upgrade its legacy eCommerce platform: a non-performing website that lacked functionality and generated little revenue. The combination of structural and functional issues, a traditional design, and a lack of a focused organic strategy resulted in lackluster performance from their site. By improving their website, they aimed to enhance their online presence and increase earnings.
Encora led a broad effort to improve platform performance by applying leading-edge technology solutions across the client’s website.
The client’s eCommerce platform now delivers exceptional customer experience, strengthening the company’s presence online. Their desktop conversion rate increased by +6.6%, and page views rose by +9%. The number of users saw a +38% rise, and the average order value skyrocketed by a monumental +46% percent. The client has seen accelerated growth and a steep incline in user base, conversions, and revenue.
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