Anonymous eCommerce Client

Posted by Encora on Sep 1, 2021 2:24:54 PM
Encora successfully helped one of its eCommerce clients to increase online revenue by +87%, average order value by +46%, and the number of users by +38%.

Topics: Digital Commerce Platforms

Industry Context

At the onset of the pandemic, the consumer packaged goods (CPG) industry has seen a rising demand for direct-to-consumer (D2C) purchasing and a shift towards digital purchasing. As a result, traditional B2B companies are broadening the scope by incorporating digital D2C channels. Currently, the vast majority of consumers discover new brands and products online. The global pandemic and stay-at-home mandates have magnified this tendency. As a result, having a strategy that strengthens and supports eCommerce is paramount for companies that wish to maintain a competitive edge in the market.

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Client Challenge

The client is a premium baked goods company that recognized the need to upgrade its legacy eCommerce platform: a non-performing website that lacked functionality and generated little revenue. The combination of structural and functional issues, a traditional design, and a lack of a focused organic strategy resulted in lackluster performance from their site. By improving their website, they aimed to enhance their online presence and increase earnings.  

ClientChallengeTBS

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Approach

Encora led a broad effort to improve platform performance by applying leading-edge technology solutions across the client’s website. 

  • Enable: Platform Modernization services upgraded the client’s Magento 1 based website to Magento 2, allowing the adoption of Adobe’s latest security and eCommerce practices. As part of Data Pipeline Management services, Amazon EDI was integrated to streamline workflows and provide the client with greater control of the order processing. 
  • Engineer: Product Engineering & Development services added new features to the website, including a multi-checkout feature to ensure a more seamless and speedy shopping experience. 
  • Engage: User Interface & User Experience (UI/UX) services redesigned the site to improve the customer experience and strengthen the customer relationship with the brand; increased page speed to improve site performance and SEO scores. 
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Results

The client’s eCommerce platform now delivers exceptional customer experience, strengthening the company’s presence online. Their desktop conversion rate increased by +6.6%, and page views rose by +9%. The number of users saw a +38% rise, and the average order value skyrocketed by a monumental +46% percent. The client has seen accelerated growth and a steep incline in user base, conversions, and revenue. 

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+87

Increased online revenue

+28

Online transactions grew