CASE STUDY • Joystik Life

Joystik Life Boosted User Engagement and Retention with Mobile-First Experience

Industry

Healthcare & Lifesciences

Our Contributions

Cloud-native AI Platform Engineering, Modernization & Migration

Joystik Business Problem: Outdated Web Experience Wasn'tEngaging Users

The Challenge

Our client, Joystik Life offering stress relief through enhanced mind-body techniques backed by scientific research, had a challenge as while meditation was gaining popularity for stress relief and health benefits, the digital meditation market struggled with user retention and their web-based training program wasn't engaging enough to help busy individuals build lasting meditation habits.

Complex meditation solutions in the market confused rather than helped users, their web-based platform wasn't accessible for on-the-go meditation sessions, they had low user engagement without proper gamification and retention tactics, lacked on-demand access to training modules when users needed them most, faced difficulty maintaining meditation routines due to poor user experience, and had limited customer acquisition and retention capabilities. They needed to migrate from their website to a mobile app that could actually keep users engaged and help them stick to their meditation practice.

How We Did It

Encora partnered with Joystik Life to completely reimagine their experience for the mobile generation. Recognizing that meditation apps needed to be simple, engaging, and scientifically backed, we leveraged our Google Cloud Partnership to build a solution that makes meditation accessible anytime, anywhere. The mission? Transform their basic concept into a platform that genuinely helps busy people maintain their mental wellness.

Product Management

We served as trusted advisors providing guidance in product strategy, discovery, and delivery while managing the complete migration from web to mobile platform and ensuring alignment with business objectives.

Product Strategy and Development

We transformed their vision into a robust mobile experience by converting skeletal client design into comprehensive features, launching MVP in June 2023 with App Store release in September, and advocating for hybrid app approach.

Web & Mobile App Design and Development

e created engaging, retro-sporty design appealing to millennials and Gen-Z by revitalizing mobile app design, integrating gamification components like streaks and power-up meters, and implementing push notifications.

Cloud Infrastructure and Maintenance

We built a reliable, scalable platform using Google Cloud by implementing Cloud Functions for auto-scaling serverless architecture, integrating Firebase, and maintaining zero crashes since launch with smooth performance.

The Result: Engaging Mobile App That Builds Lasting Meditation Habits

Encora helped Joystik Life create a mobile-first experience that transformed how users engage with their training programs, and the results were impressive.

61%

increase in conversion rate

35%

increase in user retention rate

114 total app downloads with growing user base engagement
15 daily active users spending an average of 5 minutes per session
Zero app crashes since launch ensuring reliable user experience
Seamless mobile experience with intuitive navigation and on-demand access
Gamification features including accomplishment streaks and power-up meters
Push notifications for re-engagement bringing inactive users back to the platform
Positive user reviews reflecting improved satisfaction and usability

The client went from struggling with web-based limitations to having a mobile platform that actually helps users build sustainable meditation habits.

The Bottom Line

With engaging mobile design, smart gamification, and reliable cloud infrastructure, this meditation platform now has an app that actually helps users stick to their meditation practice.

What once struggled to retain users on the web is now building lasting meditation habits on mobile. This client isn't just keeping up with digital wellness trends, they're creating a solution that makes meditation accessible and sustainable for everyone.