CASE STUDY • Automotive OEM

How a Global OEM Transformed Updates with OTA Technology

Industry

Automotive

Our Contributions

Agent-native App Development, AI Foundation & Data Readiness, Cloud-native AI Platform Engineering, AIOps, Intelligent process design

The Challenge

The client is a globally known automotive OEM with connected and electric vehicles. They faced critical issues as recall expenses surged while over 40% of their fleet never received updates. Their deployment process was inadequate, taking 90+ days to initiate rollouts and three more to cover half the fleet. This glacial pace left hundreds of thousands of vehicles vulnerable. Managing application, software, and firmware updates across embedded systems required expertise they lacked. Without internal OTA infrastructure skills, they struggled to triage issues, prioritize rollouts, and manage updates at scale while needing better visibility and performance tracking.

How We Did It

Encora brings proven expertise with 250+ person-years of experience in connected and automated vehicles. We've managed OTA updates for over 9 million vehicles worldwide through partnerships with leading automotive OEMs.

AI-Powered Campaign Management

The team used AI to automatically detect problems, plan update campaigns, and predict performance. The system provides insights on optimal timing for vehicle updates, duration forecasts, and priority issue management.

Real-Time Intelligence and Monitoring

Real-time dashboards provide insights for dynamic monitoring and informed decisions. The system offers visibility into campaign performance and status, ensuring optimal deployment across vehicle fleets.

The Result: Transformed Update Capabilities and Customer Experience

The OTA solution approach transformed the automotive OEM's update capabilities and customer experience.

20%

reduction in operational campaign costs

24x

faster reporting with live dashboards

75–80%

prediction accuracy for campaign optimization

Wireless updates eliminated dealership visit requirements
Remote software fixes dramatically reduced recall costs
Faster deployment timelines removed legacy dependencies
Continuous feature delivery transformed updates into competitive advantage

The AI-powered OTA platform turned vehicle updates from a costly operational burden into a strategic competitive advantage through predictive campaign management and wireless deployment capabilities.

The Bottom Line

This transformation enabled the automotive OEM to deliver updates wirelessly and hassle-free while dramatically reducing recall costs and compressing deployment timelines. The OTA foundation positioned them to deliver new features continually, turning software updates from a business challenge into a competitive advantage.