At Encora, our expertise covers the most important Business Intelligence and Analytics platforms like Tableau, Power BI and Qlik, so we can help you make the optimal decision to invest in a self-service analytics solution that best suits your organisation.
Let’s have a look at a side-by-side comparison of Microsoft Power BI and Tableau to meet the self-service analytics needs of medium to large-scale organisations that seek to make data-driven decisions.

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The Financial Services industry leads early big data analytics adoption, with 76% of companies reporting current usage. According to the latest research, the most common initiatives strategic to business intelligence are Reporting, Dashboards, Advanced Visualization and End-user Self Service.

Organizations generate and collect data each minute. The goal of enabling self-service analytics is to help executives and employees alike to make better decisions, take smarter actions and operate more efficiently.
With visualization techniques, people across all levels in your organization can dive deeper into data and use the insights for faster, more effective decisions.
We recognize that, to have an organisation driven by data, we must first help to instil a data culture within their organization. We do this through our Data & Analytics model.
This is founded upon the four key areas that combine to create a data culture of self-service: People, Data, Technology and Process. Our experience helps us understand the importance of each and how to address them individually and collectively to ensure the successful delivery of your data strategy.
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A sample PowerBI visualisation | A sample Tableau visualization |
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Power BI is recognized by Gartner and Forrester as a Leader in Analytics and Business Intelligence Platforms, and Enterprise BI Platforms. | Tableau’s capabilities offer visual data journeys for the individual analyst user as well as for teams and organizations at scale and embedded analytics. |
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##### Power BI Synergies: | ##### Tableau Synergies: |
##### Power BI End users: | ##### Tableau End users: |
##### Power BI Investment required: | ##### Tableau Investment required: |
##### Power BI Visualization: | ##### Tableau Visualization: |
##### Power BI Data shaping and modeling: | ##### Tableau Data shaping and modeling: |
##### Power BI Ability to scale: | ##### Tableau Ability to scale: |
##### Power BI Infrastructure: | ##### Tableau Infrastructure: |
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##### Power BI: Key Strengths | ##### Tableau: Key Strengths |
##### Power BI: Key Weaknesses | ##### Tableau: Key Weaknesses |

Vision: ”Microsoft is furthest to the right on the Completeness of Vision axis and has also continued to execute on its roadmap with frequent (monthly) product releases. Microsoft was relatively early to introduce search-based queries with Power BI Q&A, and has recently introduced Quick Insights as a basic form of smart data discovery. Microsoft continues to integrate its machine-learning capabilities as part of a complete solution, the Cortana Intelligence Suite. This vendor has also moved a step closer to linking insights to actions, with the recent integration of PowerBI with Microsoft Flow and within its business application, Microsoft Dynamics” (Gartner.com)
Through Power BI, the data visualization platform, Microsoft has been an analytics and BI leader for the past 12 consecutive years, as illustrated in the most recent Gartner Magic Quadrant.

Power BI is ideally suited for the need to democratize the analytics function, while Tableau is built for data analytics and specialized users rather than the general audience. Additionally, the natural integration of Power BI with the rest of the Microsoft ecosystem with other compatible and notable residents like Azure, SQL, Office 365 and Excel, is a key benefit in favour of the Microsoft solution.
To help you make a choice, we invite you to reflect on these items:
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##### What’s your company revenue? | ##### What’s your budget for implementation? |
##### Who are the end-users? | ##### What system integrations will be required? |
Tableau is the obvious choice for the professional analyst. Nevertheless, for self-service analytics, Power BI covers most of the capabilities a casual user will need to work with data. For generating reports and setting up dashboards, Power BI will do the trick at a much lower cost than Tableau.
Regardless of the chosen technology stack, it is important to plan and include a clear roadmap for data and analytics in your organization’s cross-functional business strategy.

Please find the framework for assessing Data Maturity transcript below:
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| Level 4 Data-Driven |
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| * Embed data into all business processes |
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| Level 3 Data CENTRIC |
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| * Data is operationalized and is used to drive key executive decisions optimized through predictive analysis |
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| Level 2 Data Specialist |
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| * Standardized reporting on an organization-wide reporting platform |
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Level 1 Data Conscious |
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* Manually compile non-standardized reports from different systems led by IT |
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