The Gen Z Travel Blueprint: What Gen Z Really Wants When Trip Planning

This study focuses on regional differences between Gen Zers in the US and Europe and how their distinctive features affect trip-planning behaviors and expectations.  

The deliverables expected from the study were user personas and experience maps to represent Gen Z travelers from the US and Europe.

Download the report for more details.


About Encora

Encora accelerates enterprise modernization and innovation through award-winning digital engineering across cloud, data, AI, and other strategic technologies. With robust nearshore and India-based capabilities, we help industry leaders and digital natives capture value through technology, human-centric design, and agile delivery.

Share this post