Mental Wellness Company:
Industry: Healthcare & Life Sciences
Delivery Center: India
Industry: Healthcare & Life Sciences
Delivery Center: India
Meditation is gaining popularity as a means to alleviate stress and improve mental and physical health. Despite the increasing interest, the meditation market faces challenges in retaining users. One primary reason is the difficulty in adopting and maintaining a meditation routine. Current digital meditation solutions in the market are complex to learn and often come with solutions within the solution which leads to more confusion. Also, the absence of easily accessible and time-sensitive solutions hinders the widespread adoption of meditation practices.
The client wanted to migrate the training program from a website to a mobile app format while ensuring retention by increasing user engagement and satisfaction. This transition called for a seamless shift from a web-based experience to a mobile platform while maintaining an intuitive interface that facilitates easy navigation and on-demand access to training modules. In the year following the app's launch, the primary business objective was to enhance customer acquisition and retention, highlighting the company's strategic goals for growth and success.
Addressing the client's challenges required a strategic approach that leveraged Encora’s Google Cloud Partnership:
The adopted solution facilitated push notifications, automated scaling, reinforced security measures, built user confidence, and safeguarded sensitive information. Additionally, Google Cloud Functions provided a cost-effective, auto-scaling serverless architecture that reduced operational expenses and enabled the application to handle usage spikes. The seamless integration with Firebase also enhanced the overall development and management experience.
Successfully launched the Mental Wellness application on the app store within the expected timelines and with the highest development quality. There have been no build issues or crashes since launch and the app has garnered positive reviews from users.
The total number of app downloads increased to 114, daily active users increased to 15, and average session duration to 5 minutes. The conversion rate saw an impressive 61% upswing, and the user retention rate increased by 35%.
The client and Encora have fostered a collaborative partnership enabling rapid innovation for promoting physical and mental well-being through science backed training programs.
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Santa Clara, CA
+1 (480) 991 3635
letstalk@encora.com
Innovation Acceleration
Follow Us: