Why should customers choose and prefer your business over your competitors? What aspects of your product and service offerings your customers value the most? What are your structural advantages that separate you from your competitors? Encora can define the unique value proposition of your services and products, to serve as the basis for a successful go-to-market strategy.

Use Cases

  • Market analysis
  • Target customer needs analysis
  • Product SWOT analysis
  • Strategic Positioning advisory services