Switchfly is a leading provider of loyalty solutions and e-commerce tools within the travel industry. As demand for differentiated travel loyalty services swelled in the pre-pandemic world, so too did the demands on Switchfly’s core technology platforms.
Industry Context
Competition in the global travel market had been growing steadily for years. Airlines, hoteliers, and other players have invested heavily in new service models and designed new customer experiences… some heightening the quality of experience, others the “authenticity,” and still others the cost. As players approach the strategic limits of these traditional levers, many have turned to loyalty and e-commerce solution to differentiate and win.
