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CASE STUDY    •    Movoto

Movoto Scaling a Real Estate Data Platform for the Digital Buyer

Industry

Hi-Tech

Our Contributions

Strategy & Design, Core Modernization, Intelligent Operations

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The Challenge

Movoto is a leading online real estate agency and portal that simplifies buying and selling homes. Over time, its property data expanded dramatically, including everything from multi-listing services (MLS) to rich neighborhood analytics. But this growth created fragmented infrastructure, making real-time insights for leadership difficult. Rising traffic strained systems, risking slow load times for buyers and brokers. Legacy architecture couldn’t scale quickly to handle spikes in search volume. Complex code and outdated integrations slowed new feature releases, while growing data security and compliance needs added pressure. Without change, Movoto risked losing ground in a fast-moving, tech-driven market. They chose Encora for scaling data-heavy platforms and expertise in AWS cloud modernization. 

How We Did It

We built a phased modernization plan anchored in AWS’s flexible, enterprise-grade cloud services.

Information Strategy & Innovation Roadmap

We defined how Movoto’s expanding data assets could fuel revenue growth and customer engagement, then prioritized the initiatives with the greatest business impact.

Cloud Migration & Optimization

Migrating their core infrastructure to AWS allowed them to handle high traffic and enable real-time data sharing. The shift also allowed the adoption of a multi-region, serverless architecture for resilience and scalability.

Experience & Intelligence Layer

We re-architected the portal for speed and reliability and designed a user experience that strategically surfaces data insights to buyers and brokers. Additionally, the AI models that we developed personalized search results and improved lead quality.

The Result: A Faster, Smarter Real Estate Platform

Encora partnered with Movoto to move their core platforms, movoto.com and ojohome.com, onto AWS, re-architecting systems to harness the full potential of their data. 

35%

Faster Decision-making Through Real-time Analytics

28%

Improvement in Portal Responsiveness

  • Portals now deliver near-instant search results, even during peak listing activity 

  • Leadership gains timely, data-backed insights through advanced AWS analytics tools like EMR, Redshift, and SageMaker 

  • AI-powered recommendations personalize the home search journey, boosting engagement and conversions 

  • AWS security features strengthen defenses against data breaches 

  • Real-time data streams fuel both customer-facing experiences and internal decision-making 

  • New features reach market faster thanks to streamlined development pipelines 

  • The platform is now equipped to scale seamlessly for future data growth 

With these capabilities, Movoto can focus less on infrastructure management and more on creating the next generation of digital home-buying experiences. 

The Bottom Line

This transformation turned a complex, hardware-bound platform into a scalable, data-driven real estate ecosystem. It enabled Movoto to deliver faster, more personalized buyer experiences while empowering leadership with real-time insights. With AWS as the foundation and Encora’s engineering expertise, Movoto is now positioned to lead the next wave of innovation in digital real estate. 

What Our Clients Say About Us

Movoto by OJO

"We are particularly proud of the work carried out by Encora in Analytics, Machine Learning & Deep Learning capability. We look forward to a continued partnership."